Originally posted at The Likeable Daily.
I recently found myself without internet access for several days while moving into a new apartment. At first I was upset. What would I do without a constant connection to the outside world? But I soon realized that it brought me exactly the peace and quiet that I needed to do some introspection and find clarity. Since coming back online, my mind is well rested, more focused, and able to think much more strategically. But if you’re anything like me, I’m sure you can think of a million reasons why unplugging just won’t work for you…
Originally posted at The Likeable Daily.
A reputation takes years to build, but just seconds to damage irreparably. In today’s evolving social landscape, brands need to be prepared when a crisis arises. Managing your brand’s reputation on social media is more than just developing a friendly voice. It’s a way of shaping the conversation surrounding your brand. What would you do if you found yourself in the middle of a social media fire drill tomorrow?
Originally posted at The Likeable Daily.
In recent years, the emphasis in social and digital marketing has been on paid media. By and large, brands are concerned with determining the budgets necessary to meet their goals and hit their KPIs. In 2013, I predict that we’ll see a shift toward earned media as the more likeable brands continue to look for meaningful and genuine ways to connect with consumers. We saw the beginnings of it in 2011 and 2012 with the rise of Klout, and trends indicate that influencers will be more important than ever in 2013. But are you doing everything you can to leverage the opportunities presented to you by influencers? Let’s take a look and see, shall we?
Originally posted at All Things WOM.
What makes Instagram so special? Lately, it seems that every social network wants to be them. Ever since Facebook purchased the photo-based network in April 2012, interest in mobile social photo sharing has never been higher. Last month, both Twitter and Flickr announced new mobile apps, coincidentally both offering filter functionality very similar to that of Instagram.
Originally posted at the Likeable Media Blog.Many in the entertainment industry fear the Internet because they don’t understand it. In 2011, those who backed SOPA made it clear that they would rather alienate an entire segment of their target audience and accuse them of criminal activity instead of harnessing their passion and turning them into brand ambassadors. But almost from the start, entertainers, studios, and networks that are active on social media and engage with their audiences have seen great success as a result. The numbers don’t lie. Social is becoming more and more a part of the entertainment experience, and those who jump aboard the social media train now will reap the rewards!
