One thing that makes commercials so unbearable, especially for me, is redundancy. I can't stand seeing the same (usually boring) commercial several times in one night – and on the same channel. Hulu is a front line offender with its 15 second to 2 minute ads. With only one ad per spot (about 3 spots/ 40 min show), Hulu often plays the same ad in each spot. Viewers already have distraction at their fingertips by virtue of watching from the internet and consequently will abandon an ad – even if only for a 15 second Twitter quickie – even faster than tv watchers.

There are two hulu ads which stand apart from this trend. One is interactive and literally lets the viewer explore a set scene (say, a barbershop) to discover facts about a product such as shampoo or combs. The second ad is actually a series of ads that play out essentially like three acts in a play. Act 1: see boy at soccer game make a mud-sliding save. Act 2: mother applies detergent [product] to uniform Act 3: clean underwear all around.

I even see multiple products advertised in one storyboard ad. Perhaps, both detergent and the type of washing machine.

This could be seen as already in use by shows that incorporate a good amount of product placement (30 Rock). I do wonder if product placement will become standard in all television shows in place of, or in addition to, 30 second commercial spots. (Let's hope it doesn't go too overt e.g. The Truman Show).

One thing that makes commercials so unbearable, especially for me, is redundancy. I can't stand seeing the same (usually boring) commercial several times in one night – and on the same channel. Hulu is a front line offender with its 15 second to 2 minute ads. With only one ad per spot (about 3 spots/ 40 min show), Hulu often plays the same ad in each spot. Viewers already have distraction at their fingertips by virtue of watching from the internet and consequently will abandon an ad – even if only for a 15 second Twitter quickie – even faster than tv watchers.

There are two hulu ads which stand apart from this trend. One is interactive and literally lets the viewer explore a set scene (say, a barbershop) to discover facts about a product such as shampoo or combs. The second ad is actually a series of ads that play out essentially like three acts in a play. Act 1: see boy at soccer game make a mud-sliding save. Act 2: mother applies detergent [product] to uniform Act 3: clean underwear all around.

I even see multiple products advertised in one storyboard ad. Perhaps, both detergent and the type of washing machine.

This could be seen as already in use by shows that incorporate a good amount of product placement (30 Rock). I do wonder if product placement will become standard in all television shows in place of, or in addition to, 30 second commercial spots. (Let's hope it doesn't go too overt e.g. The Truman Show).