Twitter’s Debate Streaming Audience Grew as TV Slumped

An interested and surprising development. Twitter's investment in streaming live events looks like it may already be picking up steam.

Twitter streamed Bloomberg Politics’ debate coverage on its platform Sunday night, reaching 3.2 million unique viewers, an increase of 30% over the first presidential debate in September, which reached 2.5 million unique viewers.... The television audience fell for the second presidential debate to 66.5 million viewers, down from 84 million for the first debate.

Frank Emanuele

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