Dec
17
2009

Is the 30-Second Spot Really Dead?

In Life After the 30-Second Spot, author Joseph Jaffe states clearly and repeatedly that the 30-second television ad is a dying element of years gone by. He seeks to offer methods that businesses can use to invigorate their brand names by using new media alternatives to traditional advertising. Jaffe lists 10 Tenets for Marketing to a New Consumer and he offers 10 approaches that he says are changing the face of advertising and marketing. His overall premise is that the 30-second TV spot is dead, and that advertisers need to face reality and make effective use of new media alternatives if they are to succeed in the high-tech future that is already beginning to assert itself. He makes some valid points, as well as a few that have already been disproven in the short time since the book was written. Nevertheless, his ideas are thought provoking and I found myself agreeing with much of what he had to say.

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Oct
24
2009

Goodbye Blogger, Hello WordPress!

I’ve been meaning to revamp the site for some time now, and I’ve also been meaning to switch from Blogger to WordPress. WordPress is much more powerful and versatile and allows for much greater customization. It just makes my life easier. I think I’ve picked out a pretty cool theme, though I’m not entirely satisfied with some of the smaller things. I’ll be tweaking things over the next few days. I also want to give a shoutout to my friend Frank for hooking me up with hosting for the new site.

I really love WordPress. The user interface is clean and simple, but it’s very powerful. A whole host of Plugins and Widgets make almost anything possible on this platform. I’ve always loved being able to customize things to my personal tastes and preferences, and WordPress makes it possible to do just that. There are limitless possibilities. If you’re new to blogging and just want a simple place to collect your thoughts, WordPress.com provides a hosted solution. That means you don’t need to worry about where to keep your site; it exists on WordPress’s servers. You also don’t need to worry about keeping your version of WordPress up to date. They take care of that for you. However, it also means you have less control over themes and such. But again, it’s a great solution for less experienced users.

What I’m using now, though, is WordPress.org. There is a difference between the .com and .org versions. The .org version requires that you download the WordPress software and install it on a server of your own choosing. This means more work for you, but experienced users won’t have a problem with that. The benefits make it worth the legwork. You’ll find that the interface is more complex and capable of more. For one thing, you have complete control over the look of your site, down to every last line of HTML. Blogger allowed me to do this to a certain degree, but I’m now at the point where I’ve outgrown Blogger’s basic capabilities and I’m ready to tackle WordPress’s more mature way of doing things. So far I’m loving it. Really looking forward to playing around with this and learning how to un-tap its full potential.

Written by Frank in: Blogging, Internet |
Sep
18
2009

Epic Batman Trailer

Who thought someone could take the 1966 Adam West Batman film and actually make it look epic? I know I didn’t. Oh well. “Some days you just can’t get rid of a bomb.”

Written by Frank in: Entertainment, Humor, Internet, Movies, TV |
Jul
23
2009

Team Fake Comic Con FTW!

Jun
27
2009

Ringo Wants to Sing More

Check out this AMAZING Beatle parody done by CollegeHumor.com

Written by Frank in: Beatles, Entertainment, Humor, Internet, Music |
Jun
03
2009

Just So Much Podcasting

I’ve been podcasting like a fool lately. I really love the medium and I’m always looking for a chance to speak my mind on a range of topics, so it really shouldn’t be all that surprising, yet when I look at the hours I spend recording and editing podcasts, it is more than a little insane.

First and foremost, I’d like to announce the start of a new podcast hosted by friends William, Hunter, and myself: Lights, Camera, Podcast. As the title suggests, LCP is a movie podcast. Each week we have a great time making fun of each other while occasionally going into some movie talk, too. While that’s a bit of an exaggeration, we do discuss the biggest new releases we all had the chance to see, as well as any other films — both new and old — that we managed to catch at our leisure. It’s a ton of fun to record and we hope you’ll enjoy listening to it. Our first episode covering Star Trek is already available on iTunes, and a second episode about Terminator Salvation and a number of other films should be up soon.

Then of course there is my most consistent show Echo Alert. Though Dollhouse is off the air for the summer, Andrew and I are very excited about the confirmed Season 2 pickup and will continue the show on a bi-weekly basis through the summer until the show returns. We’ve got some fun stuff lined up including a couple of soon-to-be-announced contests, guest co-hosts, and some other possible goodies, so stay tuned!

I should also mention some guest spots I’ve been doing lately. Both happen to be related to the world of comic books. At the end of each month, I host a segment of the Geekland Podcast entitled This Month in Superman. It’s my chance to spend a few minutes gushing on events occurring in the Superman family of comics. My most recent segment appears in episode 85. In addition to that, just last night I was asked by my friend William (also of LCP) to step in and co-host this week’s episode of Between the Panels, his own comics podcast. It was unexpected and last-minute, but I was really glad I did it, because I had a ton of fun talking comics with him. That episode (number 12) should be out within the next week.

Finally, there is the project nearest and dearest to my heart, FMF. It was my very first podcasting foray, and I’m proud to continue DJ-ing to this day. It’s always a blast when I get a chance to sit down and record an episode, even though I don’t always get a chance to do that as often as I’d like to. I look forward to keeping the show up for the foreseeable future going forward.

So as you can see, I’ve been very busy lately. At least that new equipment I recently purchased is being put to good use. Now I just need to strike it rich and get my own place with a dedicated podcasting studio. What?

Apr
19
2009

Dot Commed!

I’m happy to announce that frankramblings.tk is now frankramblings.com! This is actually my first .com domain and I’m really excited about it. I’ve been building websites (of varying quality) since about 1998 or 1999 and I always wanted a .com, but I could never afford it. But now thanks to GoDaddy.com, it’s really affordable and completely worth it. I even got a promo code to make it amazingly inexpensive. So the .tk domain will still redirect here, but let’s face it, .com is just cooler! I expect to be making some changes around here and start updating more often, so stay tuned.

Written by Frank in: Internet |
Mar
05
2009

Enhanced AAC Podcasts in Windows?

Yes, it is possible. Not easy by any means, but possible. I’ve tested it myself and it works. Enhanced AAC is becoming increasingly popular among podcasters because it allows for a more interactive audio/visual experience. AAC allows for chapter divisions and changing artwork throughout the course of the podcast. This is especially useful for podcasts about TV and film because the host can include screen shots to accompany their commentary.

AAC has always been an option for Mac users only. Until now, the only way to create Enhanced AAC podcasts was by using Apple’s GarageBand, which has no Windows equivalent. After lots of Googling, I ran across a little command line application called SlideShow Assembler. SSA makes it possible, if a bit confusing, to create Enhanced AAC podcasts in Windows. The principle is this: there is a text file (with the file extension .pod) that you edit in Notepad or another plain text editor. You type in the location of the audio you wish to use for your podcast, the desired name of the output file, the timestamps where you would like chapter breaks, and the locations of the images you would like to accompany those chapters. Once the .pod file is edited to your satisfaction, you simply drag and drop it onto the SSA.exe file (or a shortcut to it), and your Enhanced AAC file (it’ll have a file extension of .m4a) will be generated automatically.

It sounds easy enough, but the hardest part is editing that .pod file. Not fun. It takes forever. Granted, it gets easier as you get used to it, but it’s still very time consuming. There is a GUI Beta release available, but it doesn’t allow for chapters or changing artwork. It pretty much defeats the purpose. It just lets you apply static cover art to an AAC file, a function that iTunes already has covered. So the only option is to do it manually. When you download SSA, there is an included PDF file with instructions, but it is written in a horribly confusing way that assumes you already know how the program works. I had to figure it out for myself, using the PDF manual for occasional assistance to verify that I was on the right track. Once I had it figured out, the pieces fell into place and the ouctome was great. The two gripes I have with the results are relatively minor ones. First, you have to create a separate chapter for each individual image. I regularly listen to podcasts that have multiple changing images within a single chapter. This might not be a big concern for some, but it could prove to be a pretty big inconvenience for others. If, for example, you want to discuss an episode of TV and include changing screen captures, each screen cap would need to be its own chapter. This means a lot of post-production work for the podcaster. My other minor concern is about links. You can embed a hyperlink in each image, but the problem SSA poses is that once you move on to the next chapter, the link from the previous chapter lingers. There might be a solution that I’m missing, but it seems like once you insert a link, it stays there for the rest of the podcast. The easy solution is to avoid links all together and just include the address to which you want to refer your listeners in the images you use.

So that’s it. AAC in Windows is possible, but tricky. I recommend you give it a shot. If enough people use it, maybe they’ll improve it or come out with a better GUI. I really want someone, be it Apple or some random college student, to come out with Windows software that functions similarly to GarageBand. A Windows version of GarageBand would be great, but that seems almost impossible at this point. If someone could build a small, simple piece of software for the sole purpose of drag-and-drop Enhanced AAC podcast creation, I’d be more than happy, and I’d even pay for it if the price was right. But for now, SSA is pretty darn good!

Written by Frank in: Geek Culture, Internet, Technology |
Feb
02
2009

Best. Promo. EVER!

You have to watch this. You don’t have a choice. Period.


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Written by Frank in: Geek Culture, Humor, Internet, TV |
Feb
01
2009

Announcing Echo Alert: A Dollhouse Podcast!

So apparently not even two podcasts are enough for me. My addiction for podcasting and my interest in a particular new TV show brought me to the realization that it was time to start a third show. My friend Andrew and I have teamed up to bring you Echo Alert, a podcast devoted to Dollhouse, Joss Whedon’s new FOX series starring Eliza Dushku and Tahmoh Penikett. Dollhouse looks like such a promising new show that Andrew and I know we’ll love it. Each week, we’ll discuss the show at length, giving you a recap of the most recent episode and providing our own commentary while speculating on what twists and turns the show may take in the future. At the very end of each episode, there will be a spoilers discussion. Don’t worry, there will be plenty of warning before we start talking spoilers. So please, if you have any interest in Dollhouse, or even if you just want to find out what the show is all about, download our Episode 0 Part 1 entitled “Activated.” It’s a Dollhouse joke. You’ll get it eventually.

Echo Alert Website
Download Episode 0 Part 1 “Activated”
Echo Alert on iTunes
Echo Alert RSS Feed

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