Living in @GaryVee’s Thank You Economy
If you’ve ever tried to contact a brand or celebrity through social media, you know how frustrating it can be when the only response you seem to receive is deafening silence. You might even watch as your question or complaint goes ignored while someone else’s praise gets Liked or Retweeted. What’s the use of writing on Old Spice’s wall if they don’t seem interested in what you have to say? Will you still be a big Ashton Kutcher fan if he never responds to your tweets?
Author and entrepreneur Gary Vaynerchuk believes brands will only be able to maintain the status quo of print and broadcast ads for so long until they will be force to adapt by embracing social media and the power of what he calls the “Thank You Economy” (TYE). Gary believes so strongly in the power of the TYE that he’s just written a book about it. In it, he advises anyone looking to build a brand (whether corporate or personal) not to overlook the power of a simple “thank you.” Caring genuinely about your customers is paramount to success in the new world of social media; like it or not, people can tell when you’re being sincere and when you’re reading from a script. It’s important to really care and to demonstrate it regularly.