May
30
2011

Is @Instagram Good For Photography?

 

I’ve always been fascinated by photography. When I was younger, my dad would show me the photos he took when he traveled across Europe as a bachelor. I always admired his natural talent for framing and capturing the best shots. Growing up, I always respected good photography and tried to emulate it, albeit without much success. I always owned some kind of camera and would go through phases when all I wanted to do was take pictures. In the last few years, as digital photography has really come into its own, I’ve gotten to know some pretty amazing photographers, both professional and amateur. And now that everyone carries a camera in the form of a cell phone, we’re all photographers. But is this democratization of the artform necessarily a good thing?

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May
29
2011

5 Ways You Should Be Using Twitter, But Probably Aren’t

Originally posted at the Likeable Media Blog.

I’ve been on Twitter for almost three years now. When I joined, I tweeted for a few weeks, but didn’t really see the point at first. I all but abandoned it for several months. But when I returned, I became a complete addict! I found a core group of interesting, engaging people to follow who shared a number of common interests with me. Once I began to attach personalities to those user names and avatars, I started to see the value that Twitter could have for me personally. And yet, people still ask me, “How do you tweet so much? Don’t you ever run out of things to talk about?!” It actually is a valid question: what exactly do we use Twitter for when we’re not just sharing the mundane details of our everyday lives? Let’s take a look at some really fun and interesting uses for Twitter that you may not have thought of!
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Mar
25
2011

Living in @GaryVee’s Thank You Economy

If you’ve ever tried to contact a brand or celebrity through social media, you know how frustrating it can be when the only response you seem to receive is deafening silence. You might even watch as your question or complaint goes ignored while someone else’s praise gets Liked or Retweeted. What’s the use of writing on Old Spice’s wall if they don’t seem interested in what you have to say? Will you still be a big Ashton Kutcher fan if he never responds to your tweets? 

Author and entrepreneur Gary Vaynerchuk believes brands will only be able to maintain the status quo of print and broadcast ads for so long until they will be force to adapt by embracing social media and the power of what he calls the “Thank You Economy” (TYE). Gary believes so strongly in the power of the TYE that he’s just written a book about it. In it, he advises anyone looking to build a brand (whether corporate or personal) not to overlook the power of a simple “thank you.” Caring genuinely about your customers is paramount to success in the new world of social media; like it or not, people can tell when you’re being sincere and when you’re reading from a script. It’s important to really care and to demonstrate it regularly.

Feb
08
2011

Guest Blogging!

Life has been busier than ever, but somehow I’ve managed to emerge from my cave and do a bit of guest blogging this week. I had forgotten just how much I love it and it was a refreshing change of pace from my recent activities.

First, I wrote up a piece for the Likeable Media blog. My post is a guide to avoiding annoying trends and events in your social media stream without having to give up your addiction all together. It was first inspired by my annoyance with Super Bowl tweets, but it really applies to any event that you don’t want to have polluting your timeline. Please do me a huge favor and hit the “Tweet” button when you read it!

Next, I wrote a post for my good friends at GeeksOfDoom.com. Yesterday was the 47th anniversary of The Beatles’ arrival in the US, so I contributed a piece that put into perspective the impact that their arrival had on music and on history in general. It’s just a brief look into my feelings on the subject, but it’s something I feel really passionate about, and I’m proud of how it turned out.

I’m going to try to use this unexpected burst of self-expression and turn it into something productive. I really miss blogging, but I’m so busy doing things these days, I rarely have the time to sit down and make a verbal record of them. Still, I really love the rewarding nature of blogging, and I miss writing for fun. I’m not going to be that guy who apologizes for not updating his blog often enough, promises to blog every day, and then disappears for another six months, but I am going to at least try and make a habit of  keeping this site at least somewhat up to date. I’ve felt uninspired for several months, but lately, some ideas have been brewing, and I’d love a chance to put them into words and get them out there. So here’s to blogging!

Written by Frank in: Uncategorized | Tags: , , , , , ,
Apr
12
2010

“Sure, I Can Do That”

I say it to myself all the time. Each time, I know that the more I say it, the deeper I dig myself. And yet I keep going. I’m just not busy enough, apparently. Well, in the last couple of months I’ve been saying, “Sure, I can do that,” a lot more than ever before. As busy as that makes me, I’ve found that I actually enjoy diving head-first into a project and just giving it everything I’ve got. My most recent projects are two new podcasts. I know. Shocking.

Since December, I’ve been working with some friends on starting a network of audio dramas based on our favorite comic books. We call ourselves Thought Bubble Audio. Our debut project is a Superman/Batman tale based on the origins of Supergirl as told by Jeph Loeb and Michael Turner. It’s an awesome story and adapting it for audio has been a challenging but incredibly fun process. I’ve been blogging about it on our site, tracking our progress, and it continues to blow my mind that we’re actually doing something. Pre-production is just about wrapped up now and we’re beginning the daunting process of actually recording and producing what we hope will be an exciting and fun show. Check out the site and follow us on Twitter for updates and news about when we’ll be ready for release!

Another project I’ve been working on for the last several weeks is something I’ve been thinking about for quite some time: a tech podcast. My good friend Justin Vactor of the Geekland, Entertainment Overload, and Gotham Central podcasts joined forces with me to create Tech Ramblings: a show where we talk tech with our own fun spin. Justin and I have known each other for over a year now, and I’ve always considered him a very knowledgeable and capable podcaster. He produces very high quality shows, and it’s been a pleasure to work with him. We just have a great time talking 3 tech news issues each week, often giving our own opinions on what’s going on. It’s a rapid-fire snapshot of what’s going on in the tech industry from week to week. I look forward to recording with Justin every week and I hope you’ll look forward to hearing what we have to say!

On top of these new shows, I’m actually working on developing as many as 3 more, if everything works out. If everything comes together to make these shows happen, I’ll be podcasting with some very cool friends who I’ve been looking forward to working with for a while now. Things are about to get crazy over here and I’m dying to get into it all. I’ll be trying out some new things I’ve never done before. Sure, my life as a student, intern, and employee already keep me busy, but these projects make it all seem worth it. They keep me sane and give me something to look forward to. So here’s to more podcasting!

Written by Frank in: Uncategorized | Tags: , , , , , , ,
Dec
17
2009

Is the 30-Second Spot Really Dead?

In Life After the 30-Second Spot, author Joseph Jaffe states clearly and repeatedly that the 30-second television ad is a dying element of years gone by. He seeks to offer methods that businesses can use to invigorate their brand names by using new media alternatives to traditional advertising. Jaffe lists 10 Tenets for Marketing to a New Consumer and he offers 10 approaches that he says are changing the face of advertising and marketing. His overall premise is that the 30-second TV spot is dead, and that advertisers need to face reality and make effective use of new media alternatives if they are to succeed in the high-tech future that is already beginning to assert itself. He makes some valid points, as well as a few that have already been disproven in the short time since the book was written. Nevertheless, his ideas are thought provoking and I found myself agreeing with much of what he had to say.

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Written by Frank in: Uncategorized | Tags: , , , , , , , ,

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